2027 Growth & Marketing Reset
A Senior Marketing Strategy Day for 2027 Planning
Decide what deserves budget next year, what should stop and what moves first.
Most annual marketing plans do not suffer from a shortage of ideas.
They suffer from too many plausible things competing for the same money and management attention.
The 2027 Growth & Marketing Reset is a focused strategy intensive for founders and leadership teams who want to enter the new year with a clearer commercial marketing thesis rather than another inherited activity list.
Introductory investment: £1,750 for bookings made by 30 November 2026.
£2,250 from 1 December 2026.
Annual planning needs subtraction
Marketing budgets have a habit of accumulating history.
The agency stayed.
The channel stayed.
The sponsorship came back.
The campaign returned because it performed reasonably well.
Another idea was added because it sounded promising.
By the time the following year is being planned, the question becomes how to fit everything in.
I prefer starting from a harder place.
- Which activities have earned their budget?
- Which protect something strategically important?
- Where is there enough evidence to spend more?
- Which opportunities deserve a controlled experiment?
- What should lose budget?
That is the conversation this Intensive is built around.
Who this is for
- Founders and CEOs.
- Managing Directors.
- Marketing Directors.
- Commercial Directors.
- Premium and luxury businesses.
- Founder-led organisations entering a more complex growth stage.
- Teams planning annual budgets.
- Businesses managing several agencies or channels.
- Organisations that have accumulated too many campaigns, platforms or initiatives.
- Leadership teams preparing for board planning.
Pre-work
Before the Intensive, you complete a structured diagnostic covering:
- 2026 commercial performance.
- Business and revenue priorities.
- Customer and audience.
- Current marketing channels.
- Agency and supplier landscape.
- Existing budget ranges.
- Major campaigns.
- Partnership activity.
- Growth opportunities.
- Known frustrations.
- Internal capability.
- 2027 ambitions.
You may also submit up to five supporting documents.
The Intensive
Up to three senior participants can attend the three-hour working session.
The session is structured around the business decisions that need making rather than a generic marketing workshop agenda.
What you receive
2027 Investment Map
Your major marketing priorities organised into:
STOP
Activity that should no longer receive budget or management time.
PROTECT
Work that contributes enough strategic value to defend.
SCALE
Activity with enough evidence or importance to justify greater investment.
TEST
Opportunities that deserve a disciplined experiment before a larger commitment.
Top Growth Bets
The areas I believe deserve disproportionate attention.
Budget Allocation Principles
A commercial framework for how resource should be distributed.
Channel Priorities
Where attention is most likely to earn its place.
Campaign & Partnership Opportunities
The opportunities with the strongest strategic relevance.
What Not to Fund
A direct view of activity I would deprioritise.
Q1 90-Day Plan
The immediate sequence for the first quarter.
Written Strategic Summary
Issued within two working days.
This is a strategy intensive, not an outsourced marketing department
The Reset does not include:
- A complete twelve-month marketing plan written from scratch.
- Detailed financial modelling.
- Paid-media planning.
- A full content calendar.
- A complete brand repositioning.
- Implementation management.
- A large multi-stakeholder corporate workshop.
Those requirements can be scoped as bespoke consultancy.
Investment
£1,750 for bookings made by 30 November 2026.
£2,250 from 1 December 2026.
Payment is made when the Intensive Date is reserved.
Allow at least five working days before your chosen date so the pre-work and materials can be reviewed properly.
What happens after
The Reset may be all the business needs.
Where the plan creates a larger implementation requirement, follow-on support can include:
- 90-day implementation support.
- Fractional CMO leadership.
- Go-to-market strategy.
- Campaign architecture.
- Partnership strategy.
- Brand positioning.
- Commercial growth consultancy.
Any continuation is scoped separately.
FAQs
Is this the same as a marketing strategy day?
Yes. The 2027 Growth & Marketing Reset is Hannah Alley Consulting’s senior version of a marketing strategy day, with greater emphasis on commercial prioritisation and budget decisions.
Can my team attend?
Up to three senior participants are included.
Is this suitable for a small business?
It is most appropriate where there is enough marketing activity, spend or organisational complexity to make prioritisation commercially valuable.
Can you create the full 2027 marketing plan afterwards?
Yes, if required. That would be a separate bespoke engagement.
Can you review our marketing budget?
Yes. The Intensive includes budget-allocation principles and prioritisation. It is not a detailed finance or accounting exercise.
Can you run it internationally?
Yes. The Intensive can be delivered remotely for clients in the UK and internationally.
Enter 2027 knowing what deserves attention before the year starts spending it for you.
Let’s build something exceptional
If you’re ready for thoughtful, commercially grounded strategy, I’d love to hear about your project.
