Strategic Marketing & Brand Consultancy
Luxury, fashion, design & premium service brands
Strategy that gives your brand direction, distinction and commercial momentum.
I partner with founders, luxury brands and premium service businesses to shape positioning, craft compelling narratives and build marketing systems that convert – across brand, retail, digital, partnerships, commercial and experiential.
With over a decade inside the luxury ecosystem — from global fashion houses to high-growth founder brands — my work blends creative intelligence with commercial clarity. Whether you need a sharp positioning reset, a launch roadmap, or ongoing strategic leadership, every engagement is tailored to where you are and where you’re going.
CORE SERVICES
Strategic Marketing & Brand Architecture for Luxury & Premium Brands
I work with luxury and premium brands at moments of transition, scale or recalibration, bringing commercial clarity to creative ambition.
My consultancy spans brand architecture, retail intelligence, commercial growth strategy and fractional marketing leadership across fashion, jewellery, beauty, interiors and high-value service environments.
All engagements are bespoke.
FRACTIONAL CMO & MARKETING LEADERSHIP
Senior oversight. Commercial accountability. Strategic direction.
For brands requiring experienced leadership without the full-time overhead, I step in as a fractional Chief Marketing Officer or senior strategic lead.
My remit extends beyond campaign thinking into commercial infrastructure and governance.
Typical scope includes:
• Marketing strategy ownership and multi-quarter roadmap development
• Revenue alignment and commercial growth planning
• Budget ownership, allocation and ROI visibility
• KPI framework design and performance measurement infrastructure
• Monthly reporting rhythm and board-level clarity
• Governance, operating cadence and decision-making structure
• Team leadership and cross-functional alignment
• Agency selection, briefing and performance oversight
• Full marketing ecosystem orchestration across brand, retail and digital
Best suited to:
Luxury brands, scale-ups and founder-led businesses seeking senior-level marketing leadership aligned to revenue and margin.
LUXURY BRAND ARCHITECTURE & POSITIONING
Clarity at the core of the brand.
I design brand foundations that withstand growth, ensuring proposition, narrative and portfolio structure are commercially coherent as well as creatively distinctive.
Scope can include:
• Luxury brand architecture (house of brands, sub-brand or range structuring)
• Proposition design and category definition
• Audience segmentation frameworks (B2C, B2B and UHNW psychographics)
• Value proposition and competitive positioning
• Messaging hierarchy and tone of voice frameworks
• Brand narrative systems and communication boundaries
Best suited to:
Rebrands, luxury start-ups, heritage brands repositioning, or businesses entering new markets.
RETAIL, WHOLESALE & TRADE STRATEGY
Retail intelligence from inside the system.
Drawing on years inside major luxury retail environments, I support brands preparing for physical retail entry, wholesale expansion or strategic distribution refinement.
Scope can include:
• Retail and wholesale growth strategy (UK & international)
• Sell-in narrative development and pitch positioning
• Trade marketing strategy and activation planning
• Category, assortment and range structuring
• Retail partner targeting and distribution modelling
• Experiential and in-store activation concepts
• Omnichannel customer journey optimisation
Best suited to:
Brands entering Selfridges, Harrods, Harvey Nichols, international retail or expanding distribution networks.
CAMPAIGN ARCHITECTURE & GO-TO-MARKET
Campaigns built on commercial logic, not noise.
From collection launches to partnership activations and market entries, I design integrated campaign architecture that balances cultural relevance with measurable return.
Scope can include:
• 360° campaign architecture across digital, retail, PR and CRM
• Go-to-market strategy and channel role definition
• Launch sequencing and activation roadmaps
• Budget phasing and measurement frameworks
• Experiential strategy and partnership integration
• Influencer and brand collaboration alignment
Best suited to:
Luxury product launches, pop-ups, collaborations and new market entries.
BRAND PARTNERSHIPS & REVENUE MODEL DESIGN
Commercial partnerships that compound over time.
Partnerships, when structured correctly, create leverage across revenue, visibility and brand equity.
Scope can include:
• Brand partnership strategy and commercial integration
• Revenue model structuring and collaboration design
• Margin architecture and partnership negotiation frameworks
• Strategic alliances and co-branded activations
• Long-term partnership portfolio planning
Best suited to:
Brands seeking strategic collaborations, licensing opportunities or alternative revenue streams.
CRM, RETENTION & LIFETIME VALUE STRATEGY
Sustainable growth beyond acquisition.
Luxury brands are built on repeat trust and long-term value.
Scope can include:
• CRM strategy and retention architecture
• Clienteling frameworks and VIP journey mapping
• Lifetime value modelling and loyalty strategy
• Post-purchase narrative and relationship design
• Audience data integration and segmentation refinement
Best suited to:
Retail and DTC brands seeking stronger repeat revenue and high-value customer retention.
FOUNDER BRAND & UHNW POSITIONING
High-trust visibility for high-value audiences.
For founders and premium service businesses targeting HNW and UHNW clientele, positioning must communicate authority without dilution.
Scope can include:
• Founder narrative and positioning
• Personal brand architecture
• UHNW audience frameworks and decision-driver mapping
• Thought-leadership and LinkedIn strategy
• Offer design and premium pricing architecture
• Referral systems and partnership-led growth
Best suited to:
Consultants, advisors, luxury service providers and founder-led brands.
COMMERCIAL GROWTH SYSTEMS
Marketing aligned with revenue reality.
Beyond campaigns and positioning, I bring commercial discipline across forecasting, budgeting and growth modelling.
Scope can include:
• Revenue growth planning and forecasting
• Offer and pricing strategy
• Marketing investment prioritisation
• Business development frameworks
• Channel performance analysis
• Commercial performance dashboards and reporting cadence
Best suited to:
Founders scaling revenue, restructuring commercial models or preparing for investment.
EXECUTION BY DESIGN
Strategic direction with curated delivery.
Where appropriate, I deploy a trusted network of senior designers, developers, PR specialists and performance partners, ensuring continuity from strategy to execution without the overhead of building an internal department.
I remain the strategic lead throughout.
Current Engagements
I am currently onboarding:
• Fractional CMO retainers
• Strategy intensives
• Select retail and wholesale positioning projects
All engagements begin with a defined scope and structured roadmap.
Signature Projects
Strategy Options
Phase One Brand Strategy
Comprehensive foundations covering positioning, audience, narrative and roadmap.
Brand Positioning Sprint
Fast, decisive clarity for established brands.
Go-To-Market Plan
Launch strategy for collections, services or brand moments.
Retail Growth Strategy
Strategic roadmap for entering or expanding retail partnerships.
Advisory & Retainer Options
VIP Strategy Intensive
Half-day or full-day deep dive for rapid clarity.
Advisory Retainer
Light-touch monthly strategic guidance.
Strategic Partner Retainer
Ongoing fractional support (2–3 days per month).
INDUSTRIES I WORK WITH
Luxury Fashion & Accessories
Designers, maisons, emerging labels, heritage houses, accessories and footwear brands, cultural drops
Fine & Contemporary Jewellery & Watches
Fine and contemporary jewellery & watches brands, independent designers and retail partners.
Interiors & Design
Stylists, studios, architects and design-led lifestyle brands.
Beauty & Wellness
Premium skincare, wellness brands and founders
Premium Service Providers
Consultants, creatives, stylists, UHNW-facing businesses and personal brands.
Premium Automotive Brands
A focus on premium, luxury and performance automotive brands.
What Clients Come To Me For
- “We need clarity on our positioning.”
- “We’re launching and need a strategic roadmap.”
- “We want to elevate our brand perception.”
- “We need senior marketing leadership without hiring in-house.”
- “We’re ready to scale but don’t want guesswork.”
RESULTS & EXPERIENCE SNAPSHOT
11+ years across luxury, fashion and premium sectors
Led multi-million-pound brand partnership activations at Selfridges HQ
Media campaigns and strategies ran with the most globally renowned of fashion & jewellery labels
Specialist experience with VIP and UHNW audiences
Proven growth results for founder-led businesses
Award-winning practices and results that have been benchmarked across industries
The Process
The process
1. Application
Complete my application form and share your business context, goals, timeline, budget and the type of support you are looking for.
2. Review
I personally review each application to understand whether there is a strong fit and whether I can meaningfully support you.
3. Chemistry call
If aligned, I may invite you to a complimentary 20-minute chemistry call. This is for fit, context and qualification only, not free strategy or consultancy.
4. Proposal
Where there is a clear opportunity to work together, I will prepare a tailored proposal outlining recommended scope, approach, timelines and investment.
5. Strategic partnership
Once scope and terms are agreed, work begins with clarity, structure and considered momentum.
Let’s build something exceptional
If you’re ready for thoughtful, commercially grounded strategy, I’d love to hear about your project.
