Retail Media Commercial Review

Independent retail media investment review for brands

Before you approve the spend, understand what you are buying.

Retail media has become one of the fastest-growing areas of advertising investment.

It has also become harder for brands to compare proposals on equal terms.

A Retail Media Commercial Review examines the investment decision behind the retailer or agency recommendation, with particular attention to commercial logic, measurement, attribution and the questions that deserve answering before approval.

Standard review: £1,500.

Broader multi-network review: £2,250.

Designed for the brand approving the money

This service is suitable for:

Fashion.
Beauty.
Fragrance.
Jewellery.
Accessories.
Premium FMCG and consumer brands.
Brands investing through department stores, retailers, marketplaces or commerce-media networks.

Typical stakeholders include Marketing Directors, Trade Marketing Directors, Ecommerce Directors, Commercial Directors and Brand Directors.

What you submit

Retailer or network proposal.
Agency recommendation where applicable.
Investment level.
Objectives.
Placement or media plan.
Measurement framework.
Relevant historical results if available.
Commercial context.

The standard review covers one retailer, network or proposal.

What I examine

What commercial objective the investment is supposed to achieve.
How success is being measured.
What counts as an attributed sale.
Where incrementality is established and where it is assumed.
Audience logic.
The relationship between trade and marketing investment.
Evidence supporting forecast performance.
Reporting quality.
Questions the brand should ask before approval.
Areas that may warrant negotiation.

What you receive

RED / AMBER / GREEN Investment Assessment

GREEN

The commercial case broadly supports proceeding.

AMBER

Potential value is present, although material points require clarification, renegotiation or restructuring.

RED

I would not recommend proceeding in the proposed form without substantive change.

You also receive:

Commercial Questions Unanswered.
Measurement & Attribution Watch-outs.
Evidence Gaps.
What I Would Challenge.
Questions to Send the Retailer or Agency.
Overall recommendation to proceed, renegotiate, restructure or decline.
75-minute working session.
Concise Commercial Review Note.

Investment

One retailer or network proposal:

£1,500.

Up to three retailer or network proposals, or one materially broader annual plan:

£2,250.

Larger requirements are scoped separately.

Relevant experience

My career spans retail media, luxury retail, trade marketing, partnerships, ecommerce and integrated campaign planning, at both sides (in-house brand-side spending with retailers, and on the side of the retailer, selling retail media to brands).

At Selfridges HQ I worked within the commercial realities of brand-funded retail marketing and major luxury partnerships.

That context informs how I assess what a brand is being asked to buy and whether the proposed investment is commercially persuasive.

My work and thought leadership across these sectors has been featured / published across The Independent, WWD, Retail Week, Glossy and WATCHPRO UK & US. You can learn more about me here and you can explore my LinkedIn profile here.

"I had the pleasure of working with Hannah during my time at Gucci. I always found that Hannah's strategic and instinctively creative approach, combined with a genuine understanding of brand and cultural relevance, made her an exceptional partner for luxury and fashion brands."

—Head of Marketing, GUCCI

FAQs

Can you review an agency recommendation as well as a retailer proposal?

Yes.

Can you negotiate with the retailer?

The standard review equips your team with the points and questions to use. Direct negotiation is a separate engagement.

Do you review Amazon campaigns?

This is a commercial investment review rather than hands-on Amazon PPC optimisation.

Can you compare several retail media networks?

Yes. The £2,250 broader review can cover up to three proposals or networks.

Do you audit attribution?

I assess the measurement methodology, assumptions and questions the brand should ask. This is not an independent econometric or technical attribution audit.

Before the budget is approved, give the proposal one independent commercial read.

"I had the pleasure of working with Hannah during our time at Boucheron and Selfridges, and I truly valued our collaboration. She is highly professional, reliable, and consistently delivers excellent work. Beyond her skills, Hannah is also a very pleasant person to work with, approachable, positive, and a great team player. I would gladly work with her again and highly recommend her. Thank you for this great partnership Hannah!"

— Content & Media Manager, Boucheron

Let’s build something exceptional

If you’re ready for thoughtful, commercially grounded strategy, I’d love to hear about your project.